More British pork on the shelf

Retailers were supporting British pig farmers to a greater extent this September than 12 months ago, according to the NPA.

Compared with the same month in 2012, the retail sector’s shelves were showing:

  • 4.7% more British sausages
  • 3.9% more British pork
  • 3.4% more British ham
  • 1.1% more British bacon

And the NPA reported that some retailers had made significant strides during the past 12 months, with both Sainsbury’s and Aldi stocking 100% British pork – a 20% improvement on last year.

Tesco and Asda, however, continued to disappoint on pork, although Tesco has improved its support for British bacon, ham and sausages, the organisatio added.

The NPA’s PorkWatch scheme, that reports on British facings in store rather than volumes sold, say on the whole it’s good news, although some retailers still warrant careful observation with bacon offerings.

Since July’s Porkwatch survey, Asda was down 14% with British bacon, Sainsbury’s was down 13% and Tesco was down 6%.

Red Tractor facings for pork and ham were also disappointing, with both down by about 10% compared to September last year. However, Red Tractor bacon facings increased 2%, with an impressive 12.7% increase for Red Tractor sausages.

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