A mission by British meat firms to Hong Kong’s HOFEX food and hospitality trade show has proved a great success, according to EBLEX and BPEX which joined forces with UK Trade and Investment to take 18 red meat firms to the event.
The 18 firms covered everything from top quality beef and lamb through to sausages, bacon and offal – with beef jerky and pork scratchings thrown in for good measure. “It was an extremely successful event and the firms that attended all did good business,” EBLEX and BPEX export manager Jean-Pierre Garnier said. “Hong Kong is a wealthy place so there’s plenty of scope for us to export top quality beef, lamb and pork.”
Fergus Howie of Wicks Manor said he had come home with two lead books full of enquiries, ranging from interest in Hong Kong and Japan for his branded bacon and sausages, to boxed bones for Vietnam and stomachs for China.
“There was lots of interest in UK pork all based on better traceability and confidence in our offering compared to continued food scares in Asian markets,” he added.