BPEX has decided to postpone its regional roadshow butchers programme for the remainder of this year.
The organisation said the decision had been taken as part of a review of marketing activity following the BPEX board’s decision to implement a new five-year “Going for Growth” strategy.
“After 10 very successful years of staging the regional roadshows, a review is due to be carried out of the way in which BPEX supports independent butchers and helps them to maximise sales of pork and pork products,” the organisation’s butchery and product development manager, Keith Fisher, said.
“This is part of an overall review of our marketing programme which will focus on rejuvenating the image of pork to consumers in order to help drive increased awareness of the health benefits and variety of cuts,” he added. “We’ll consult on how best we can work with the independent sector in due course to ensure butchers share the benefits of our marketing programmes and will announce these plans in due course.”
BPEX’s regional pig producer meetings will continue as normal, and take place in November and December.
The dates are:
- November 18 – Diss
- November 19 – Kidderminster
- November 25 – Wetherby
- December 1 – Exeter
- December 2 – Newbury