Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Business

Lockdown retail boom fuels overall pigmeat sales growth

Alistair DriverBy Alistair DriverSeptember 23, 20202 Mins Read
LinkedIn Twitter Facebook Email
'Keep eating bacon'
Strong retail sales during the lockdown period led to an overall 4% volume increase in pig meat sales over six months to early August, according to AHDB estimates based on Kantar data.

Retail sales of pork and pig meat products were up 13% (57,000 tonnes) in the 24 weeks ending August 9, in line with the total food and non-alcoholic drink uplift of 14%.

This was led by booming sales of bacon and sausages increased significantly, which accounted for almost 60% of the overall increase.

This is partly explained by the fact that in the first eight weeks of lockdown, up to May 17, there were an additional 16 million fry ups/cooked breakfasts eaten – an increase of 64%, Kantar data shows.

Out-of-home volumes

This outweighed declines in out of home sales. With cafés shut and big fast food brands temporarily closed, out of home pig meat volumes declined by 55% (70,000 tonnes) overall. Breakfasts (mainly full, cooked breakfasts) were the main driver of this, declining by 68%, as most people instead opted to cook their own at home.

Further losses came from pork-based pastry items (-54%), which includes sausage rolls, pasties and pies, as well as sandwiches containing ham, bacon or sausage (-50%).

AHDB retail insight manager Rebecca Gladman said: “The pork sector is not reliant on one main dish, as is generally the case with other sectors.

“There’s a diverse range of processed pig meat items on offer in the out-of-home market, and therefore there’s a variety of ways where growth can stem from. Primary pork tends to take more of a backseat to processed pig meat, particularly in the out-of-home market. This is especially the case at the moment, where processed pig meat has outpaced primary pork both out-of-home and in-home.

Read more about how pork compares to other categories in our here

Share. LinkedIn Facebook Twitter Email
Previous ArticleCluster of COVID-19 cases identified at Pilgrim’s Redruth plant
Next Article More ASF cases confirmed in Germany but outbreak restricted to two areas
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

Read Similar Stories

Cranswick ‘disappointed’ after Environment Agency rejects permit for proposed Norfolk development

September 4, 2025

Nearly 50,000 pigs culled after African swine fever outbreaks in Latvia and Estonia

September 4, 2025

Scotland’s PRRS project to receive further government funding

September 4, 2025
Latest News

Cranswick ‘disappointed’ after Environment Agency rejects permit for proposed Norfolk development

September 4, 2025

Nearly 50,000 pigs culled after African swine fever outbreaks in Latvia and Estonia

September 4, 2025

Scotland’s PRRS project to receive further government funding

September 4, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1774 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1773 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1772 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.