Learn more about the Livestock Information Programme

The Livestock Information Programme (LIP) has published a new five-minute YouTube video explaining more about the programme.

The programme will deliver a new multi-species livestock information, identification and tracking service, which is being developed through an industry-government partnership and will bring world-leading livestock traceability to the UK.

The NPA is part of the the Traceability Design User Group (TDUG) of 25 industry and government stakeholders that has been involved in the development of the service.

The theme is ‘What we’re doing and how we’re doing it’ and it features programme manager, Kevin McLean and data and technology lead, Mark Matthews.








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Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.