Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Just 6% of Danes buy pork on welfare, survey shows

Alistair DriverBy Alistair DriverMay 30, 20172 Mins Read
LinkedIn Twitter Facebook Email

Just 6% of Danish consumers make decisions on buying pork on the basis of animal welfare, according to a survey commissioned by the Danish Agriculture and Food Council (DAAC).

A new Government-backed welfare label based on a three-tier labelling scheme run by the Danish government, some supermarkets and the DAAC is being launched at the end of May (the picture above shows the March launch event, credit: Peter Prik Larsen).

Called Better Animal Welfare, its aim is to raise the welfare standards at Danish farms and provide consumers with greater transparency.

Prior to the launch, the DAAC said the standard of animal welfare was not currently evident from a packet of meat sold in a supermarket. The new label will help consumers gain a better insight into the production conditions that went into producing the meat, it said.

“The aim is to inform consumers about the conditions under which the animals were kept during primary production. New surveys from the Danish Agriculture and Food Council show that two out of three consumers in Denmark wish to be better informed about animal welfare during their supermarket shopping,” the DAAC said.

It cited an EU survey ‘revealing that the Danes are particularly willing to pay extra for animal welfare-friendly products’. Only consumers in Sweden, Holland and Luxembourg show a greater willingness to do so, the DAAC said.

Despite this high level of willingness, the reality is different when consumers come to make their shopping choice, according to a new survey carried out by Gallup on behalf of the council.

A  total of 2,982 Danes were asked what criteria they used to make their most recent purchase and just 6% cited animal welfare as one of the parameters.

“Danes currently opt for meat from Denmark when they want meat that carries good animal welfare credentials. But ‘Danish՚ covers many qualities other than welfare, for example, food safety and short transport times,” the DAAC added.

About the new welfare label

The label is a three-tiered scheme whereby meat that meets the most rigorous requirements carries three hearts. lt is based on five basic pig production requirements, which exceed current legislative requirements. In order to qualify for it, farmers must comply with the following criteria:

  • Sows must be loose-housed;
  • The pigs must have curly tails – no tail docking and no tail biting;
  • More straw for rooting and manipulable material and for nest building;
  • More space;
  • Maximum transport time – 8 hours
Share. LinkedIn Facebook Twitter Email
Previous ArticleForFarmers opens new UK central office
Next Article Red Tractor’s pig standard changes – what you need to know
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

Read Similar Stories

Straw prices for the week ending September 7, 2025

September 3, 2025

Farm assurance debate: An important change driven by the supply chain

September 3, 2025

Wildlife Trusts report ‘lacks context and hard evidence of pig sector environmental damage’ – NPA chief exec

September 2, 2025
Latest News

Straw prices for the week ending September 7, 2025

September 3, 2025

Farm assurance debate: An important change driven by the supply chain

September 3, 2025

Farm assurance debate: A commitment to welfare excellence

September 3, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1773 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1772 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1771 Australia

    • Queensland, Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.