The company that oversees the pig sector assurance scheme in Scotland is being rebranded in a move designed to upgrade its services to members.
Operating on behalf of Quality Meat Scotland (QMS), the assurance provider’s new brand identity is “Acoura”, replacing the former Scottish Food Quality Certification organisation.
Key to the rebranding is Acoura’s partnership with two of the UK’s other leading certification and assurance companies, Food Certification International (FCI) and Perry Scott Nash (PSN). Each of these businesses has more than 20 years’ history of operating in the sector.
“Acoura’s rebrand will bring a number of benefits,” said group chairman Paul Egan. “We will be able to offer customers a more clearly articulated and relevant view of our range of solutions across the whole food and drink supply chain. Our new central website will also make it easier for customers to find the help and information they require and will allow greater access to specialists from across our whole group.”
Background
The QMS pigs assurance scheme was set up in 1990 to provide the industry and consumers with total assurance that animals, produced for the food chain, are reared to a stringent set of standards covering all aspects of animal welfare, food safety and general good practice.
According to QMS, pig scheme member benefits include:
- Opportunity to sell pigs to wider market
- Encourages better farming practices and higher animal welfare standards
- Gives processors and consumers greater confidence in product quality
Acoura is responsible for QMS assurance scheme across all livestock sectors.
