Country Focus reports highlight pork export opportunities in Vietnam and Canada

The AHDB has published two new Country Focus reports outlining information on the Vietnamese and Canadian pork marketplaces.

The latest Country Focus report on Vietnam shows that the EU is a major supplier of pork to Vietnam, with imports coming from Poland and Germany, with Russia and the US also key suppliers.It also looks at buying behaviours, projected growth in the economy and population, as well as consumer trends and concerns.

Vietnam is a potentially valuable market for UK exports, with the country importing around £1.7bn of red meat last year, including almost a million tonnes of beef, lamb and pork.

AHDB’s head of Asia Pacific Jonathan Eckley said: “Vietnam is potentially a key market for our red meat exports, with consumption needs far outstripping domestic production.

“Pork is by far the most favoured meat in the country but beef is growing in popularity, presenting further opportunities in the future for our red meat exports.”

The second Country Focus Report explores opportunities in Canada, where the UK has had market access for pork, beef and lamb for around five years.

The UK currently only exports small quantities of meat to Canada, but the latest trade data shows a significant increase last year, with exports of some cuts increasing tenfold.

According to the report, price is a top concern for Canadian consumers and has been for several years, as well as keeping healthy food affordable. Convenience is also important in terms of both meal options and shopping experience, as many Canadian consumers are time-poor.

AHDB senior consumer insight manager Steve Evans said that understanding consumer trends in international markets is critical to long-term export success ,and added: “AHDB’s Consumer Insight team have been working closely with the export team to provide a topline look at consumer eating habits and buying behavior in these key target markets.

“British exports have a great story to tell and understanding the needs of consumers in target markets can help exporters identify the key consumer opportunities. For example, messages around food safety and production would resonate stronger in South East Asia than in the EU or north American markets.”

The Country Focus report on Vietnam can be found here

The Country Focus report on Canada can be found here.

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