Menter Moch Cymru has launched a new initiative which will give pig producers across Wales access to bespoke promotional materials to help raise awareness.
The initiative, which is funded by the Welsh Government Rural Communities – Rural Development Programme 2014-2020, will help pig producers promote their brand by creating bespoke marketing and point of sale materials to enable them to draw attention to their products and services, and raise overall awareness of the quality and availability of pork from Wales.
Businesses can access up to £500 to work with an approved design company to develop branded promotional materials such as flyers, labels, digital adverts and graphics.
Melanie Cargill, Menter Moch Cymru project manager, commented: “It’s more important than ever that businesses promote themselves and their products. Latest statistics show that consumers are sourcing more of their food from local businesses and so we have launched this new funding to help those enterprises, that form part of the pig sector in Wales, to ensure the take full advantage of this new trend and to build their brand for the future.
“By playing a hands-on role in the design of their marketing materials, they will be able to project ‘their story’ to the broader public, add value to their offering and hopefully increase their customer base. Additionally, it will hopefully result in a better consumer understanding of the fantastic pork being reared in Wales.”