Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. August 2025
    2. 2025 Maximising Pig Health supplement
    3. July 2025
    4. June 2025
    5. 2025 Innovation supplement
    6. May 2025
    7. April 2025
    8. March 2025
    9. 2025 Buildings supplement
    10. February 2025
    11. 2025 Nutrition Supplement
    12. January 2025
    13. December 2024
    14. November 2024
    15. 2025 National Pig Awards supplement
    16. October 2024
    17. September 2024
    18. August 2024
    19. 2024 Pig Health supplement
    20. July 2024
    21. June 2024
    22. 2024 Innovation supplement
    23. 2024 Pig & Poultry Fair Guide
    24. May 2024
    25. April 2024
    26. 2024 Buildings Supplement
    27. March 2024
    28. 2024 Pig Nutrition supplement
    29. February 2024
    30. January 2024
    31. December 2023
    32. November 2023
    33. 2023 National Pig Awards supplement
    34. October 2023
    35. September 2023
    36. Health Supplement
    Featured

    August 2025 issue of Pig World now available

    August 1, 2025
    Recent

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025

    July 2025 issue of Pig World now available

    July 6, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
AHDB

AHDB joins forces with ITN Business to launch Farming a Greener Future

Alistair DriverBy Alistair DriverNovember 23, 20233 Mins Read
LinkedIn Twitter Facebook Email

AHDB and ITN Business have launched a news-style programme, Farming a Greener Future, which will explore the importance of livestock within sustainable agriculture and their role in providing food security.

Launching at Countryside COP at 17:15 on November 23, Farming a Greener Future will combine expert interviews, news items and reporter-led sponsored editorial profiles.

Hosted by presenter Duncan Golestani, from the ITN London Studio, the programme can be viewed on the ITN Business content hub, as well as the AHDB website and will be supported by a digital advertising campaign. The programme will also be hosted and promoted on NewScientist.com.

The programme is launched against the backdrop of the ‘huge challenge’ agriculture is facing to feed the world’s population that is predicted to reach over 9 billion by 2050, which would require 70% more food than we produce today.

AHDB’s Environment Consultant Professor John Gilliland recently spoke with ITN Business about the unique role of livestock within sustainable food production. In his interview, he explains why livestock are integral to sustainable farming systems, highlighting their importance to soil health and fertility, and their unique ability to convert inedible plant-based crops into highly nutritious food.

Farming a Greener Future includes reporter-led sponsored editorial profiles from the following organisations:

  • Bobcat EMEA – working with customers to develop new technology that better supports their agricultural needs and forward-thinking goals.
  • Boehringer Ingelheim – sharing how they work closely with vets and farmers to help ensure no animal suffers from a preventable disease, and to balance and optimise the health of animals, people and the environment.
  • Cool Farm Tool – equipping farmers with metrics to quantify and inform farm management plans, empowering them to make improved decisions, on-farm.
  • Platts Agriculture Limited – helping to create a more sustainable farming industry by turning manufacturing bi-products into multi-use animal bedding.

Tim Rycroft, CEO of AHDB said: “AHDB is delighted to be part of this unique opportunity for British agriculture to share its story. Demonstrating just some of the many ways it is innovating and adapting to reduce its environmental impact.

“With livestock a cornerstone and integral to its future sustainability, we are proud to support British farming in building a resilient food system which provides food for all.”

Nina Harrison-Bell, Head of ITN Business said: “Farming a Greener Future shines a light on the work going on in the sector and the many benefits of livestock farming, such as the nutritious food for the global population, the jobs it provides and positive impacts for our planet.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleAHDB appoints Arla executive as new CEO
Next Article Health authorities detect flu strain in humans currently circulating in pigs
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

Read Similar Stories

AHDB reports that English red meat sector contributed £5.5bn to UK economy in 2023

August 28, 2025

Morgan sisters’ Iron Will challenge

August 28, 2025

Government details how upcoming SPS agreement with the EU will benefit industry and consumers

August 28, 2025
Latest News

AHDB reports that English red meat sector contributed £5.5bn to UK economy in 2023

August 28, 2025

Morgan sisters’ Iron Will challenge

August 28, 2025

Government details how upcoming SPS agreement with the EU will benefit industry and consumers

August 28, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1752 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Experienced Pig Stockperson – Ref 1757 South East England

    • South East England
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1759 North Yorkshire

    • North Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.