Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Comment

Consumer convenience is king in captivating Singapore

Guest WritersBy Guest WritersJune 1, 20173 Mins Read
LinkedIn Twitter Facebook Email

This month I’m writing from Singapore, where I’ve just spent the first three days of my Nuffield Global Focus Programme.
Over the next six weeks, I will be learning about all things agriculture as I tour Asia, Europe and the US.

It’s been fascinating learning about Singapore. This tiny city country of 720sq km is home to 5.5 million people and is one of the largest commodity trading centres in the world, despite not having an agricultural sector of its own. Even though it doesn’t produce anything, Singapore’s exports are worth 177% of GDP, staggering compared to the UK’s 27%.

There are a number of factors that have contributed to Singapore’s establishment as a trading hub. Chief among them is the fact it is the gateway to the rest of Asia, with key commodity markets all within a seven-hour flight, including China, to where 30% of all exports from Singapore are destined.

The country also has a strong AAA credit rating, a banking environment which provides traders with easy access to financing and an efficient and reliable legal system.

Something I always make sure to do when I’m abroad is visit a supermarket to look at the produce on offer – you can learn a lot about the consumer trends in the region. So I spent some time looking around a supermarket called Cold Storage. I found a couple of fairly large sections dedicated to organic produce, imported mostly from Australia and New Zealand, since organic farming is not something that has taken off in Asia. The availability of organic food here reflects the healthy income of Singapore’s inhabitants.

I also found numerous British brands, including Wykes Farm cheese and almost an entire aisle of Waitrose produce.
Of course, I also had a look at what pork was available – there were chops, mince, belly strips, leg steaks, collar steaks, pork fillets, loin medallions, back bacon, ham and baked ham joints. Most of it was from Australia and clearly labelled as such, although I did also find some Danish bacon. They also had sausages, including one packet labelled as ‘British bangers’ with the small print stating they were a ‘product of Singapore’, which of course they weren’t, considering there are no farms in Singapore!

The Singapore people, like UK consumers, clearly also seek convenience. I found numerous value-added marinated meat products and the butchery counter also offered a ‘free marination service’ with jars of seasoning mixes on display to choose from.

Singapore has been captivating and I’m looking forward to visiting other parts of Asia.
Next stop, the Philippines!

Share. LinkedIn Facebook Twitter Email
Previous ArticleWelfare is paramount so, please, let’s not muddy the waters
Next Article Protect our native breeds to deliver on taste and litter size
Guest Writers

Read Similar Stories

Vet View: Managing heat stress in pigs

August 6, 2025

Comment: Was the move indoors the right decision for us?

August 4, 2025

Comment: British pork reimagined: Data-led marketing for a changing consumer

July 9, 2025
Latest News

GB pig prices for week ending August 30, 2025 – SPP drops back

September 3, 2025

Straw prices for the week ending September 7, 2025

September 3, 2025

Farm assurance debate: An important change driven by the supply chain

September 3, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1773 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1772 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1771 Australia

    • Queensland, Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.