Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • Innovation supplement 2024
    • Pig & Poultry Fair Guide 2024
    • May 2024
    • April 2024
    • Buildings Supplement
    • March 2024
    • Pig Nutrition (Beyond Zinc)
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • National Pig Awards Supplement 2023
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. 2025 Buildings supplement
    5. February 2025
    6. 2025 Nutrition Supplement
    7. January 2025
    8. December 2024
    9. November 2024
    10. National Pig Awards supplement
    11. October 2024
    12. September 2024
    13. August 2024
    14. 2024 Pig Health supplement
    15. July 2024
    16. June 2024
    17. Innovation supplement 2024
    18. Pig & Poultry Fair Guide 2024
    19. May 2024
    20. April 2024
    21. Buildings Supplement
    22. March 2024
    23. Pig Nutrition (Beyond Zinc)
    24. February 2024
    25. January 2024
    26. December 2023
    27. November 2023
    28. National Pig Awards Supplement 2023
    29. October 2023
    30. September 2023
    31. Health Supplement
    Featured

    May 2025 issue of Pig World now available

    May 1, 2025
    Recent

    May 2025 issue of Pig World now available

    May 1, 2025

    April 2025 issue of Pig World now available

    April 4, 2025

    March 2025 issue of Pig World now available

    March 6, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Latest Porkwatch survey highlights mixed retail support for British pork products

Alistair DriverBy Alistair DriverApril 15, 20242 Mins Read
LinkedIn Twitter Facebook Email

The latest AHDB Porkwatch survey shows the leading UK retailers stocked a lower proportion of British bacon and ham in March than a year ago, while pork and sausage facings increased.

Pork

Across the 10 retailers surveyed, the proportion of fresh British pork on display in March remained unchanged from January at 88%, but was up from 86% in March 2022.

Aldi, Co-op, Lidl, M&S, Morrissons and Sainsbury’s all displayed 100% British pork on their shelves, with Waitrose at 96% and 100% on its ow label products. Tesco was slightly up on January and a year ago at 78%, while Asda recorded 66%, down from 69% in January. Iceland displayed just 2% British pork.

Bacon

In total, 52% of bacon on display was British, unchanged from January but down from 55% in March 2023.

The Co-op and M&S were the only retailers to record 100% British bacon, with Waitrose on 92% (100% own label) and Sainsbury’s on 79%. Morrisons (51%) was the only other retailer over 50%, while Tesco (34%), Asda (26%), Aldi (19%) Lidl (16%) and Iceland (12%) all displayed a low proportion of British bacon.

Ham

A total of 62% of ham on display across the 10 retailers in March was British, slightly up on January, but well down on the 67% recorded on March 2023.

M&S (99%), Co-op (96%), Waitrose (90%), Sainsbury’s (83%), Aldi (77%) and Tesco (61%) were the best performers.

Sausage

Across the 10 retailers, 78% of the sausage on display was British, up on 76% in January and in March 2023.

M&S (99%), Aldi (98%), Waitrose (96% and 100% own label) and Lidl (92%) were the best performers, with Sainsbury’s (77%) Tesco (75%), Morrisons (71%) Asda (70%) and Co-op (69%, 100% own label) not far behind.

Share. LinkedIn Facebook Twitter Email
Previous ArticleCurrent food labels do not reflect pig farms’ environmental and welfare performance, new study shows
Next Article Scottish trainee butchers learn to enhance their craft
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

Read Similar Stories

Historic UK-US trade deal – industry reaction

May 8, 2025

New grants to be available for pig farmers as Farming Equipment and Technology Fund (FETF) re-opens

May 8, 2025

National Women in Agriculture Awards – winners announced!

May 8, 2025
Latest News

Historic UK-US trade deal – industry reaction

May 8, 2025

New grants to be available for pig farmers as Farming Equipment and Technology Fund (FETF) re-opens

May 8, 2025

National Women in Agriculture Awards – winners announced!

May 8, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Experienced Pig Stockperson – Ref 1736 South East England

    • South East England
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1735 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Farm Manager

    • Mullingar, Co.Westmeath, Ireland
    • Clondrisse Pig Farm LTD
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.