The NPA has published the results of its Pork Report initiative, which has been taking a close look at how supermarkets are supporting British pork producers in the run up to Christmas.
NPA staff visited all the major UK retailers retailers in several locations around the country to take a snapshot view of how they are supporting British pig farmers as the festive season approaches.
Images from stores across the country were then posted on the Great British Pork (@GBPork) social media channels to illustrate examples of New Product Development, the prominence of pork in comparison to other proteins, whether pork was British or imported and how clearly it was displayed and labelled.
The initiative showed a great deal of support for British farmers, but also a number of cases where improvements are needed, in sourcing policies and in the labelling and display of pork products.
You can see the findings in the nine supermarkets visited here