Pigs 2022 – Sheldon urges pig sector to take a close look at competitors

New AHDB Pork chairman Mike Sheldon has urged the UK pig sector to take a closer look at what our competitors are up to help us become more competitive on the global stage.

Opening the successful Pigs 2022 conference in front if more than 200 delegates in Solihull, he said: “A priority for us all is to understand what our competitors are doing, where they are innovating, where they are investing and what technologies they are adopting.

“This is about making sure that none of our competitors is successful in trying to eat our lunch; it’s about making sure we take advantage of the latest thinking, wherever it originates.

“Having understood what is going on elsewhere, that knowledge is only useful if we act here in our industry and that action requires courage, speed and imagination.”

For more on day one, click here

For full coverage of the event, staged by Pig World and AHDB Pork, see the July edition of Pig World.

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About The Author

Editor of Pig World and contributor to LBM’s other farming publications. Also National Pig Association webmaster. Formerly political editor at Farmers Guardian for many years. Enjoy a bit of media punditry. Brought up on a Leicestershire farm. Work from a shed in the garden in Oxfordshire. Under-9 football coach and big fan of Leicester City and Leicester Tigers. Occasional cricketer.