AHDB conference will explore Chinese market opportunities

An assessment of how the Chinese market and other key markets in Asia are changing and how this is affecting demand for UK dairy and meat products, will form a major part of next month’s AHDB outlook conference.

The event, held at 1 Gt George St, London, on Wednesday, February 11, will also examine current consumer preferences and how they’re changing.

“The programme will explore factors that affect delegates’ businesses in their respective sectors, including trade developments and emerging opportunities,” said AHDB, with a reminder to producers that the event is “selling out fast”.

In the first session Future Foundation’s head of intelligence and economics, Richard Nicholls, will look at changes to consumer preferences which are set to influence the market for livestock products over the next two to five years.

The Institute of Grocery Development’s Nick Miles, who is the organisation’s Asia-Pacific Region manager, will then focus on how the Chinese market and other key markets in Asia are changing and how this is affecting demand for dairy and meat products.

This will be followed by breakout sessions covering pig and poultry, beef and lamb and the dairy sector looking at forecasts for each sector.

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