New booklets from AHDB pork published with crucial data

Two new publications from AHDB Pork are due out shortly and both provide a valuable source of information about the pig industry.

The Pig and Poultry Pocketbook provides key facts and figures and allows comparisons with one of the sectors major competitors, while the AHDB Yearbook includes a raft of performance data of use to producers.

The Pocketbook covers the whole supply chain, from farm to fork, including statistics on the structure of the industry, prices, production levels, carcase classification and retail sales & consumption. The 2017 Pig and Poultry Pocketbook is the fifth edition of this popular publication.

The growth in popularity of poultry meat makes the industry a direct competitor to the pig industry in the UK. It provides a cheap protein source to consumers, with the added perceived benefits of health and versatility. Data collected by Kantar Worldpanel shows GB household pork purchases by volume, have been, for the majority of cuts, declining. Meanwhile, poultry purchases, on the whole, have shown the reverse trend.

The EU accounted for 68% of total trade, with the Netherlands and Ireland being the main destinations, although many shipments to the former will likely be for re-export. African destinations were prominent in terms of non-EU markets. Unlike for the pig industry, access to key Asian markets, except for Hong Kong, is not yet available to the poultry sector.

The AHDB Pork Yearbook details the work being carried out in knowledge exchange, research, development and innovation within AHDB Pork. This covers research projects, field trials, skills and training and the industry in figures.

The Yearbook also includes everything from technical performance trends and cost of production data, to carcase weights and average back fat measurements.

Both can be downloaded from the AHDB website.

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