M&S backs British farmers with new campaign

M&S is championing British farming and pledging support for its family of farmers across the UK with the launch of a new six-week marketing campaign beginning on 28 April, alongside renewed commitment to source more of its products exclusively from British farms.

The campaign, which will span TV, social media and in-store, champions the continued efforts of British farmers and growers during the ongoing covid-19 crisis, highlighting its ongoing commitment to sourcing meat, farmed fish, poultry, dairy and fruit, veg and horticulture from farmers across the country.

On social media and online, M&S is using ‘farmer cam’ footage with interviews from farmers and growers across the country. On TV, a re-edited version of its Fresh Market Update TV series, which goes behind the scenes at M&S’s Select Farms across the UK producing beef, pork, salmon, raspberries, strawberries and tomatoes, will air following ITV’s 6.30pm news every Monday to Thursday.

The supermarket chain currently sources 100% of its fresh pork from British farms. Stuart Machin, managing director of M&S Food, said they want to ‘do their bit’ to support British farmers who continue to deliver fantastic quality fresh food: “That is why we are standing by our long-standing British sourcing commitments, introducing new initiatives to tackle the problems our agricultural sector faces, and – through our new campaign – reminding customers of the incredible food our nation’s farmers produce.“

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