Supermarket backing has been secured for RSPCA Assured with the ethical food label’s TV ad now including the logos of its biggest stockists; Sainsbury’s, Aldi, The Co-operative and Lidl.
“Having the logos of four of the biggest supermarkets in the advert will leave people in no doubt of where to shop for RSPCA Assured products,” said RSPCA Assured’s marketing manager, Liam Kurzeja.
“It will really help boost awareness of the new brand. In addition, the more we can encourage people to choose RSPCA Assured products, the more supermarkets will stock them and more farm animals will have a better life.”
The TV ad will be shown over the May bank holiday weekend during popular programmes including Channel Four’s Sunday Brunch and Come Dine With Me and The Simpsons and Modern Family on Sky 1. It will also be shown on the Good Food, Food Network and More4 channels.