British pork promoted in Singapore

A record 14 British meat exporters are attending this week’s (April 8-11) Food and Hotel Asia (FHA) exhibition in Singapore on the EBLEX-BPEX pavilion as part of the strongest ever UK delegation at this important gateway to Asian markets.

Beef is i the spotlight as the market only recently opened to British boneless cuts, but the various displays also include premium pork, sausages, bacon, pies and ham, and lamb.

In addition, offal will be widely traded at the show. A number of business meetings have been planned with local importers.

BPEX and EBLEX export manager Jean-Pierre Garnier said the FHA is a key date on the world food calendar.

“It takes place only every two years, alternatively with Hofex in Hong Kong, and is an eagerly awaited event,” he added.

“The show is attended by a large number of Asian operators and even from further afield. Thus, it has become the major meeting point for the Asian meat and food trade.

“In addition, Singapore itself is one of the most attractive markets in the world for premium meat and food products. The country produces little food and needs to import it.

“The UK is well placed due to the high quality of its fresh meats and meat products to supply this demanding market.”

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