An amateur football team sponsored by Heck sausages has caused a stir with their new brightly coloured kit, which critics say makes them look like sausages.
The Yorkshire team, Bedale AFC, won sponsorship from Heck after it build a factory nearby, and decided to kit the team out in bright pink shorts and orange tops covered in sausages.
Football internet forums have branded the kit the ‘worst of all time’ and chairman Martyn Coombs told The Northern Echo when the local company’s marketing team came up with the “interesting design” for their kit they were a bit taken aback.
But now it is a badge of honour for the team, he said: “ As an amateur football club we rely on the generosity of local businesses to sponsor us, health and fitness you can appreciate is paramount, in the past we’ve been sponsored by Hall’s Fish and Chip’s of Bedale, R and R Ice Cream of Leeming Bar and now Heck Sausages, so you can see our bodies are temples.”
