Spending on retail pork purchases was down 13% year on year for the 12 weeks to October 9, despite a 5% cut in the average price paid, according to AHDB Pork, commenting on the latest data from Kantar Worldpanel.
The decline was driven by an 8% reduction in sale volume sales, influenced both by a drop in the number of people buying into the category and the fact that those who did buy pork, bought less.
“Pork volume and value sales were in decline across all cuts, led by pork leg and shoulder roasting joints,” said AHDB Pork, adding that switching data showed that people moved from pork mainly to fresh chicken and chilled convenience products. Pork did, however, make gains against fresh lamb in the 12-week period.
“The amount spent on bacon also continued to decline, down 9% year on year, on the back of a small fall in the amount purchased and a drop in average retail prices of 8%.”