AHDB to showcase British red meat to US market

AHDB’s Export team is heading to the US to showcase pork and other UK red meat at two high-profile events in America this month, hoping to increase exports to the country which took in £23.5 million of British pork in 2021.

AHDB’s Export team will be joined by exporters from the UK for a British meat and cheese tasting event on the rooftop of Spring Place in Los Angeles on 16 March where around 60 influential guests in the US will sample beef and pork dishes alongside a selection of cheese, before meeting with exporters from the UK to learn more about Britain’s animal welfare and traceability standards.

The following week, AHDB will attend the inaugural SIAL America food and drink show in Las Vegas from 22-24 of March, showcasing beef, pork and cheese from the UK to thousands of importers from across the US, as well as foodservice companies, distributors, retailers and wholesalers.

Exports of pork to the US have been increasing in recent years, aided by the removal of the 25 per cent tariff last summer, reaching 7,427 tonnes and valued at £23.5 million.

AHDB senior export manager Susana Morris commented that the tasing event facilitates the perfect setting for UK exporters to make important connections with buyers to make the most of the opportunities that America presents.

“The US is a key target market for both our red meat and cheese exports as there is a real growing appetite for our products, as customers in the US value the UK’s high standards in food safety, our farmers’ commitment to protecting the environment and the great taste and heritage of our unique breeds, including the Angus and Hereford,” said Ms Morris. 

“Further and following the recent news regarding sheep meat exports, we also hope to be able to export our high-quality lamb to the US later this year.”

AHDB senior export manager for dairy Lucy Randolph added: “SIAL America is a fantastic opportunity for us to showcase cheese from the UK to a large and varied audience. We are delighted to be in attendance at its debut show and we are hopeful that SIAL America will provide some valuable connections in this important market.”

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