Former X Factor contestant and chart-toping band member of JLS, Jonathan Benjamin ‘JB’ Gill, has been unveiled as the ambassador for British Sausage Week 2016.
JB, who after selling millions of records and performing across the globe, left the music industry, with his wife Chloe and son, Ace, to become a farmer, keeping pigs, cattle and deer and becoming a regular on BBC’s Countryfile. He is also currently presenting CBeebies TV series, Down on the Farm.
He will help British Sausage Week celebrate the sausage by talking family-life, farming and foodie-favourites to the media, giving best sausage awards to retailers, independent butchers/farm shops and catering establishments.
“It’s a huge pleasure to be involved in British Sausage Week 2016,” he said. “I know from my own experience the attention and care which goes into producing quality fresh pork sausages.”
Urging consumers to look for the Red Tractor logo when buying sausages, he added that this approach would ensure the sausages concerned were from British farmers working with pigs produced to high welfare standards.
British Sausage Week runs from October 31 – November 6.