Red Tractor is launching its biggest ever promotion to coincide with the start today of Red Tractor Week.
Fronted by farmer and Rural TV presenter, Adam Henson, the promotion includes giving away a Premier Cottages UK mini break worth £300 every day for 10 weeks, all in the cause of spreading the Red Tractor assurance (RTA) message.
In addition, UK farmers up and down the country will be talking to shoppers outside major supermarkets throughout the week, explaining about where UK food comes from and the standards that are used to produce it.
Environment secretary, Andrea Leadsom, has also given her support, commenting: “British food is renowned around the globe for its quality, innovation and tradition and the Red Tractor logo is an iconic symbol of this; assuring shoppers that their food is traceable, safe to eat and produced responsibly.”
RTA marketing manager, Andy Thompson, added that this week will mark the Red Tractor’s biggest on-pack promotion to date and that the goal of highlighting the importance of food standards remains crucial at a time of heightened awareness around food sourcing.
“For the first time ever, promotional stickers will be on an extensive range of Red Tractor products in major supermarkets, including meat and poultry, dairy, cereals and fruit & vegetables,” he said. “This has the potential to be the biggest on-pack promotion in the UK, appearing on £millions worth of quality assured foods.”
Headline image shows “Red Tractor pig farmer” Andrew Freemantle, one of several case study farmers profiled on the RTA website. He runs a 360-sow enterprise at Kenniford Farm near Exeter, Devon.