Reduced promotional activity by supermarkets in the pork sector has contributed to a fall in sales volume for most cuts in the last quarter, the exception being bacon and sausages, according to AHDB Pork.
Quoting source material from Kantar Worldpanel, covering the 12 weeks to August 16, 2015, AHDP Pork reported volume declines, year-on-year, across “nearly all cuts” with pork belly, mince and leg joints contributing the largest losses.
Noting that there had been “fewer promotions” in supermarkets, during the report period, it was observed that a 4% sales decline in pork shoulder, for example, was due in part to households purchasing less per shopping trip than before.
“A year-on-year fall in the levels of promotional activity will have contributed to this,” said AHDB Pork.
On a more positive note, however, the Kantar analysis shows a year-on-year sales volume growth for bacon and sausages, with the so-called “hard discount” supermarkets contributing the majority of the purchase gains.