Pigmeat exports featured in new AHDB video

The economic value of pigmeat exports, alongside an explanation of how consumer demands differ between countries, is featured in a new video on the AHDB Pork website.

The video, which also deals with beef and lamb, explores the work of the AHDB exports team, whose remit currently involves servicing more than 90 export outlets for pigmeat.

“Red meat exports play a major role in fully utilising the carcase and adding value throughout the supply chain,” said AHDB head of exports, Peter Hardwick.

“This is best illustrated by the diverse nature of consumer demand in different parts of the world. For example, our beef is seen as a premium product around the world and has enabled us to open strong trade links in the foodservice sector in places like Singapore. Hong Kong and Macau.

“There are also major opportunities for fifth quarter products. These include the export of pork fifth quarter to China and sheep fifth quarter to South Africa and the Ivory Coast. It is therefore essential that we continue to compete in what is a volatile global market, yet one which also presents a wealth of opportunity for our industry.”

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