Retail pork sales have risen by 2% year-on-year during the past 12 weeks in terms of volume but have fallen by 7% in terms of value, according to AHDB Pork.
The value decline, based on data from Kantar Worldpanel, was driven by retail prices falling by 9% during the period, which covered the 12 weeks to April 24 this year.
Focusing on the sales growth that’s being achieved, however, AHDB Pork pointed to roasting joints being the “key drivers” of the recent volume gains, led by shoulder joints which were up by just over 17%, year on year.
“The 12-week period covered most of the latest pulled pork campaign, which may help to explain the growth,” said AHDB Pork, adding that a full evaluation of the campaign’s impact will be available in due course.
The growth in the amount of shoulder joints bought was against a backdrop of retail prices being down 13% on the year, however.