Freedom Food has congratulated the fast food chain, McDonald’s, for using 100% Freedom Food labelled pork across its entire UK menu.
“This means that all sausage and bacon, used in the popular breakfast McMuffins through to the bacon in premium salads and promotional burgers, is from Freedom Food approved farms,” states a glowing testimonial in the “where to buy” section of the Freedom Food website.
“Having one of the UK’s biggest restaurant chains serving only Freedom Food logoed pork is a first and it marks a major milestone for farm animal welfare. It is also an impressive achievement by McDonald’s, who have shown that it is possible to bring higher welfare food to the everyday consumer at an affordable price and on a national scale.”
The food labelling and assurance organisation also said that McDonald’s are now the UK’s second biggest buyer of Freedom Food pork.
“A recent survey showed that nearly three quarters of UK adults prefer to buy food that is produced from farms with high standards of animal welfare in place,” said Freedom Food. “Second only to price, respondents ranked high welfare standards as more important than traceability, British sourcing and organic credentials when deciding what food to eat.”